Design for Senior Market 

The senior market is a customer base that has been under-tapped by technology developers. We can provide a knowledge base about aging, in general, and, more specifically, expertise about older adults' needs for technology supports, use of technology, attitudes about technology, and needs for training to use a new technology.  

Services:

• Provide guidance for current technologies about marketability for older adult consumers.  
• Provide design and deployment direction regarding technological innovation (e.g., prototypes) that will be marketed to older users.
• Conduct workshops on "Designing Technology for Seniors."