We are a consulting firm located in Atlanta, Georgia specializing in leveraging scientific research to drive technology design and marketing. We have expertise in technology design, aging, qualitative and quantitative analyses, human factors, and cognitive psychology.  We help companies take advantage of cutting-edge research to make products that are easier to use, more useful, and ultimately, more likely to be purchased and adopted.

Dr. Tracy Mitzner
Founder

Dr. Tracy Mitzner is a cognitive psychologist with over 20 years of experience conducting research.  She has particular expertise in aging, wellness, health, human-technology interaction, human-robot interaction, technology acceptance and technology design for older adults.  Dr. Mitzner has published in her research in a variety of scholarly journals and presented at national and international conferences.